Message From CEO

Our ambition is to grow the Betterbrands brand so that it becomes a leader in the gold industry value chain in Zimbabwe, Africa and the World at large. We are striving to be key players in the mining, trading, and processing of gold riding on the strong foundation we have built over the years. We have a traceable record in achieving exceptional trade numbers over the years. This resilient performance has been attributed to our ability to build teams across the width and breadth of the country. Our teams deliver services and build strategic relationships in the gold mining and trading industry.

Our short to medium term goal is to expand our interest into several African countries to meet the growing demand for the end-product on the international market. In-spite of the challenges brought about by COVID-19, we have been proactive in implementing measures recommended by WHO to protect our employees and avoid any interruptions to our operations. We are projecting our current year gold yield to surpass that of the previous year, mainly due to the strategic partnership drive with small-scale local Miners. We understand that our industry is value and relationship driven, thus our continued investment in being a brand of choice to local miners as well as international buyers is of paramount importance